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How to make every business update feel like the fourth quarter: The NFL’s engagement secret.
🏉 𝗧𝗵𝗲 𝗡𝗙𝗟 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗴𝗮𝗺𝗲𝘀. 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗵𝗼𝗼𝗸𝗲𝗱. Every season unfolds like a drama series, complete with plots, compelling characters, and high stakes. Your company needs to adopt the same approach to engage your team. 📗 𝟭𝘀𝘁: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗬𝗼𝘂𝗿 𝗣𝗹𝗼𝘁 The NFL structures its season as a journey with clear story arcs. There are underdogs rising, dynasties challe
Dawn Ziegerer
Nov 52 min read


A powerful way to show your values? Share the dream you’ve been hiding.
I help leaders and managers figure out how to talk so people want to listen. But, if you want to instantly build a deeper connection with your team, you might be overlooking the simplest trick: the impossible dream you keep hidden. One that has nothing to do with your company's mission statement. 🎶 My secret: If I could have any job I'm utterly unqualified for, I’d be a rock drummer. 👩🦳 A full-on, touring-the-world, grooving-like-Sheila E and Neil Peart badass. I'd have t
Dawn Ziegerer
Nov 52 min read


How the worst day led to the best unexpected discovery.
Today, I’m 61. But let’s go back to 2006. I’m 42. 📻 I’m sitting in a radio studio. State College, PA. And I hear a song with the lyrics...
Dawn Ziegerer
Oct 122 min read


What if everything you want is just waiting for you to ask?
When I was 19, I was modeling in New York and Germany. At 22, I spent a summer volunteering in the Mission District in San Francisco and...
Dawn Ziegerer
Oct 122 min read
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