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How to make every business update feel like the fourth quarter: The NFL’s engagement secret.
🏉 𝗧𝗵𝗲 𝗡𝗙𝗟 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗴𝗮𝗺𝗲𝘀. 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗵𝗼𝗼𝗸𝗲𝗱. Every season unfolds like a drama series, complete with plots, compelling characters, and high stakes. Your company needs to adopt the same approach to engage your team. 📗 𝟭𝘀𝘁: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗬𝗼𝘂𝗿 𝗣𝗹𝗼𝘁 The NFL structures its season as a journey with clear story arcs. There are underdogs rising, dynasties challe
Dawn Ziegerer
2 days ago2 min read


A powerful way to show your values? Share the dream you’ve been hiding.
I help leaders and managers figure out how to talk so people want to listen. But, if you want to instantly build a deeper connection with your team, you might be overlooking the simplest trick: the impossible dream you keep hidden. One that has nothing to do with your company's mission statement. 🎶 My secret: If I could have any job I'm utterly unqualified for, I’d be a rock drummer. 👩🦳 A full-on, touring-the-world, grooving-like-Sheila E and Neil Peart badass. I'd have t
Dawn Ziegerer
2 days ago2 min read


How the worst day led to the best unexpected discovery.
Today, I’m 61. But let’s go back to 2006. I’m 42. 📻 I’m sitting in a radio studio. State College, PA. And I hear a song with the lyrics...
Dawn Ziegerer
Oct 122 min read


What if everything you want is just waiting for you to ask?
When I was 19, I was modeling in New York and Germany. At 22, I spent a summer volunteering in the Mission District in San Francisco and...
Dawn Ziegerer
Oct 122 min read


The Communicator's Golden Rule: Make Listening as Easy as Binge-Watching Netflix
We've all been trapped listening to a speaker where our minds wander to grocery lists or counting ceiling tiles. And that's the last...
Dawn Ziegerer
Sep 153 min read


Why Do We Beat Ourselves Up for Failing at Things We've Never Been Taught?
You’re in another meeting. You think, I'm so boring. I sound like really bad AI reading an obituary. Across the table, Janet tells a...
Dawn Ziegerer
Sep 152 min read


The Empathy Gap: Why Your Brilliant Ideas Fall Flat
Ever mess up a presentation? Here’s one explanation. Let’s start with Sarah. She walks into the company meeting with a huge smile. She...
Dawn Ziegerer
Aug 252 min read


What Being A Server Taught Me About Leadership in 1983
It's 1983. Sedalia, Missouri. I'm working at Ken's Pizza while going to State Fair Community College. It’s midnight on a Saturday. The...
Dawn Ziegerer
Aug 252 min read


What's happening vs. Why it matters.
Have you ever used facts in a presentation or meeting in the hopes of convincing someone of something? Most of us do.. But there’s a...
Dawn Ziegerer
Aug 92 min read


Introverts vs. Extroverts: Who's the better storyteller?
Are you an introvert? If so, I’ll tell you why that’s an advantage when you’re talking to a group. In every “Storytelling for Leaders”...
Dawn Ziegerer
Aug 91 min read


Persuastion isn't a bad word. In fact, you do it all the time.
I just finished another workshop—this time with these six amazing women. And it started the same way. They were nervous. Some didn’t...
Dawn Ziegerer
Aug 92 min read


Having the conversation vs. Avoiding the conversation
To avoid is human. To have that tough conversation is leadership success. BOSS: Hey Jamie, what’s up? JAMIE: It’s Brad. He’s late to...
Dawn Ziegerer
Aug 92 min read


The only thing being led in this workshop is the mass exodus of souls.
The workshop you organized went sideways. Here’s what you can do to literally save your team. Half of all leadership development...
Dawn Ziegerer
Aug 91 min read


Here’s WHY you'd love working for Brené Brown instead of Ivanka Trump.
Here’s WHY you'd love working for Brené Brown instead of Ivanka Trump. They’re both powerful and smart women. But I’d rather hang out...
Dawn Ziegerer
Aug 91 min read


Why personal stories are one of the best leadership tools.
I recently did a storytelling workshop with the fine folks at Ag Sciences Global at Penn State. It was a blast! Lots of laughter and...
Dawn Ziegerer
Aug 92 min read


Why women tell better stories without men in the room.
It wasn’t planned. I was brought in to run a storytelling workshop for eight people working in various leadership positions. Some were...
Dawn Ziegerer
Aug 92 min read


The most powerful thing a woman leader can do is tell the truth.
A few weeks ago, I ran a storytelling workshop for female leaders. I began by talking about the scientific data that explains why...
Dawn Ziegerer
May 242 min read


Why my biggest career failure became my greatest professional victory.
Guitarist Joe Walsh once said something like, “There’s a philosopher who says, ‘As you live your life, it appears to be anarchy and...
Dawn Ziegerer
May 242 min read


Funny how one random meeting can change everything.
We’ve all been there. We get invited to a networking event, a dinner, or something horrific like bingo. And we wonder if that event is...
Dawn Ziegerer
May 242 min read
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