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How to make every business update feel like the fourth quarter: The NFLโs engagement secret.
๐ ๐ง๐ต๐ฒ ๐ก๐๐ ๐ฑ๐ผ๐ฒ๐๐ป'๐ ๐ท๐๐๐ ๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐ฐ๐ฎ๐๐ ๐ด๐ฎ๐บ๐ฒ๐. ๐๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ ๐๐๐ผ๐ฟ๐ถ๐ฒ๐ ๐๐ต๐ฎ๐ ๐ธ๐ฒ๐ฒ๐ฝ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป๐ ๐ต๐ผ๐ผ๐ธ๐ฒ๐ฑ. Every season unfolds like a drama series, complete with plots, compelling characters, and high stakes. Your company needs to adopt the same approach to engage your team. ๐ ๐ญ๐๐: ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐น๐ผ๐ The NFL structures its season as a journey with clear story arcs. There are underdogs rising, dynasties challe
Dawn Ziegerer
Nov 5, 20252 min read
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A powerful way to show your values? Share the dream youโve been hiding.
I help leaders and managers figure out how to talk so people want to listen. But, if you want to instantly build a deeper connection with your team, you might be overlooking the simplest trick: the impossible dream you keep hidden. One that has nothing to do with your company's mission statement. ๐ถ My secret: If I could have any job I'm utterly unqualified for, Iโd be a rock drummer. ๐ฉโ๐ฆณ A full-on, touring-the-world, grooving-like-Sheila E and Neil Peart badass. I'd have t
Dawn Ziegerer
Nov 5, 20252 min read
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How the worst day led to the best unexpected discovery.
Today, Iโm 61. But letโs go back to 2006. Iโm 42. ๐ป Iโm sitting in a radio studio. State College, PA. And I hear a song with the lyrics...
Dawn Ziegerer
Oct 12, 20252 min read
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What if everything you want is just waiting for you to ask?
When I was 19, I was modeling in New York and Germany. At 22, I spent a summer volunteering in the Mission District in San Francisco and...
Dawn Ziegerer
Oct 12, 20252 min read
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Dawn Ziegerer
Oct 12, 20250 min read
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The Communicator's Golden Rule: Make Listening as Easy as Binge-Watching Netflix
We've all been trapped listening to a speaker where our minds wander to grocery lists or counting ceiling tiles. And that's the last...
Dawn Ziegerer
Sep 15, 20253 min read
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Why Do We Beat Ourselves Up for Failing at Things We've Never Been Taught?
Youโre in another meeting. You think, I'm so boring. I sound like really bad AI reading an obituary. Across the table, Janet tells a...
Dawn Ziegerer
Sep 15, 20252 min read
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The Empathy Gap: Why Your Brilliant Ideas Fall Flat
Ever mess up a presentation? Hereโs one explanation. Letโs start with Sarah. She walks into the company meeting with a huge smile. She...
Dawn Ziegerer
Aug 25, 20252 min read
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What Being A Server Taught Me About Leadership in 1983
It's 1983. Sedalia, Missouri. I'm working at Ken's Pizza while going to State Fair Community College. Itโs midnight on a Saturday. The...
Dawn Ziegerer
Aug 25, 20252 min read
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What's happening vs. Why it matters.
Have you ever used facts in a presentation or meeting in the hopes of convincing someone of something? Most of us do.. But thereโs a...
Dawn Ziegerer
Aug 9, 20252 min read
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Introverts vs. Extroverts: Who's the better storyteller?
Are you an introvert? If so, Iโll tell you why thatโs an advantage when youโre talking to a group. In every โStorytelling for Leadersโ...
Dawn Ziegerer
Aug 9, 20251 min read
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Persuastion isn't a bad word. In fact, you do it all the time.
I just finished another workshopโthis time with these six amazing women. And it started the same way. They were nervous. Some didnโt...
Dawn Ziegerer
Aug 9, 20252 min read
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Having the conversation vs. Avoiding the conversation
To avoid is human. To have that tough conversation is leadership success. BOSS: Hey Jamie, whatโs up? JAMIE: Itโs Brad. Heโs late to...
Dawn Ziegerer
Aug 9, 20252 min read
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The only thing being led in this workshop is the mass exodus of souls.
The workshop you organized went sideways. Hereโs what you can do to literally save your team. Half of all leadership development...
Dawn Ziegerer
Aug 9, 20251 min read
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Hereโs WHY you'd love working for Brenรฉ Brown instead of Ivanka Trump.
Hereโs WHY you'd love working for Brenรฉ Brown instead of Ivanka Trump. Theyโre both powerful and smart women. But Iโd rather hang out...
Dawn Ziegerer
Aug 9, 20251 min read
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Why personal stories are one of the best leadership tools.
I recently did a storytelling workshop with the fine folks at Ag Sciences Global at Penn State. It was a blast! Lots of laughter and...
Dawn Ziegerer
Aug 9, 20252 min read
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Why women tell better stories without men in the room.
It wasnโt planned. I was brought in to run a storytelling workshop for eight people working in various leadership positions. Some were...
Dawn Ziegerer
Aug 9, 20252 min read
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The most powerful thing a woman leader can do is tell the truth.
A few weeks ago, I ran a storytelling workshop for female leaders. I began by talking about the scientific data that explains why...
Dawn Ziegerer
May 24, 20252 min read
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Why my biggest career failure became my greatest professional victory.
Guitarist Joe Walsh once said something like, โThereโs a philosopher who says, โAs you live your life, it appears to be anarchy and...
Dawn Ziegerer
May 24, 20252 min read
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Funny how one random meeting can change everything.
Weโve all been there. We get invited to a networking event, a dinner, or something horrific like bingo. And we wonder if that event is...
Dawn Ziegerer
May 24, 20252 min read
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