The most powerful thing a woman leader can do is tell the truth.
- Dawn Ziegerer
- May 24
- 2 min read

A few weeks ago, I ran a storytelling workshop for female leaders.
I began by talking about the scientific data that explains why stories are so effective. Then, we talk about connecting personal stories to challenges they’re facing at work.
Often, I get resistance to the idea of telling a story that’s vulnerable and honest. A story where things didn’t go perfectly.
These women worry about the same thing: It’s risky to talk about mistakes or personal stuff. Female leaders in male-heavy industries think that even minor missteps can be seen as proof they’re not cut out for leadership.
And if you show any emotion or vulnerability, you’ll be seen as weak.
But, that not true. In fact, it’s the opposite.
Because real stories are compelling, especially for leaders.
Vulnerability makes you relatable. Audiences lean in when someone admits they’ve stumbled because it reminds us that everybody struggles sometimes.
In my workshops, we tell true stories that have a lesson learned. And that arc, from failure to insight, is naturally satisfying. People love to hear stories of resilience and evolution.
None of us relate to people with perfect lives because we know it’s BS. Nobody finds success as a leader without going through some hell first.
And telling true stories where things didn’t go perfectly isn’t a liability, it’s a secret weapon.
It doesn’t make a female leader seem unqualified. Instead, it builds trust. It gives her team permission to be real, too.
It sends a powerful message: You don’t have to be perfect to lead well.
It’s one thing to say “failure is part of growth.” Blah blah blah.
It’s another thing to tell a story about a time you stumbled and got back up. That kind of vivid storytelling creates connection with your team that inspires them to follow your lead.
Brave leadership isn’t about never failing. It’s about telling the truth when you do. And it’s often women who are leading the way in that kind of storytelling.
So let’s do it ladies! In my next blog, I’ll talk about why participating in a female-only workshop is so satisfying.
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