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Here's why vague mission statements are worse than just being ineffective.
(video transcript) I have a question—a little experiment. I asked my husband to paint the kitchen blue, and when I got home, the kitchen...
Dawn Ziegerer
Apr 9, 20253 min read


Worried about how you sound when public speaking?
Baby Sebastian making fun noises.
Dawn Ziegerer
Mar 31, 20251 min read


Look at these Penn State storytellers!
Dawn Ziegerer with Penn State affiliates at a storytelling workshop. I had the privilege of running a storytelling workshop for leaders...
Dawn Ziegerer
Mar 31, 20251 min read


I have to speak in public?!
Dawn Ziegerer making a scared face. If you've ever had this feeling, I can help. I do one-on-one coaching and half-day workshops....
Dawn Ziegerer
Mar 31, 20251 min read


It's Vital That Your Story Has A Point!
Dawn Ziegerer telling a story about how to find a central theme. Too often, we tell meandering stories that DO have a point, but we fail...
Dawn Ziegerer
Mar 31, 20251 min read


The joys of "ugly crying."
Dawn Ziegerer & Shane McAnally I’m ugly crying. In front of a handful of people who lined up to meet him. At CRS. A conference called...
Dawn Ziegerer
Feb 28, 20252 min read


Why it's great to be the dumbest one in the room.
Dawn Ziegerer
Dawn Ziegerer
Feb 28, 20251 min read


Why Telling A Tale About Your Granny May Help You Make Some Money
As a storytelling facilitator, I help people create and tell their stories. But the best part? At the end of every workshop, I get to...
Dawn Ziegerer
Feb 2, 20252 min read


Sales slump? This way of talking will work the best!
Dawn Ziegerer talking about storytelling and sales
Dawn Ziegerer
Feb 2, 20251 min read


Why Storytelling Is A Game-Changer In Leadership
As a storytelling coach, I hear from people who’ve taken my workshops and gone on to apply what they’ve learned. Recently, I received a...
Dawn Ziegerer
Feb 2, 20252 min read


Did you know you can probably find multiple "upsides" in every story you tell?
Dawn Ziegerer talking about storytelling
Dawn Ziegerer
Feb 2, 20251 min read


Why Storytelling is Your Best Buddy When Stakes Are High
Telling a story is all fun and games, until it’s not. Let’s say something big is going on at work: you have to rally a team pitch to...
Dawn Ziegerer
Jan 17, 20252 min read


Dawn Ziegerer
Jan 12, 20250 min read


The Inside Scoop: Here's What Really Happens At A Storytelling Workshop
Storytelling isn’t just entertainment. It’s a way to connect and influence that, perhaps, you never considered before. That said, most of...
Dawn Ziegerer
Jan 7, 20253 min read


Why The Tin Man Is Your Best Mentor When Communicating At Work
In The Wizard of Oz , the Scarecrow is set on getting a brain. The Cowardly Lion is looking for some courage. And the sweet Tin Man longs...
Dawn Ziegerer
Jan 7, 20252 min read


Facts Tell, But Stories Sell.
Storytelling is more than entertainment. It’s a powerful way to build understanding and promote connection. Because data is a...
Dawn Ziegerer
Dec 15, 20241 min read


Has Something Like This Happened To You? If So, That's Great!
It started off pleasant enough - I’m taking the dog out for his morning wizz. I know he’s a dog that rushes over to meet other dogs. So,...
Dawn Ziegerer
Dec 15, 20241 min read


Making People Laugh: My Favorite Side Effect of Storytelling Workshops
I have no idea what I said that caused these ladies to laugh. My guess is that I told a short story that was honest. And quite possibly...
Dawn Ziegerer
Nov 26, 20242 min read


Think Storytelling Is Hard? You've Done Harder Things, Like Untangling Christmas Lights.
When I talk to people at the beginning of a storytelling workshop, they often say they don’t know how to tell a story. Poppycock. Telling...
Dawn Ziegerer
Nov 7, 20242 min read
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